"Guild House, a perfectly dumb and ordinary, and incidentally, very satisfactory, apartment house for the elderly in Philadelphia, is a mannerist exercises that uses blatant façadism and a perverse assortment of details that sets other architects' teeth on edge. Like all Venturi and Rauch buildings, it is intensely personal, idiosyncratic, and arbitrary, done in an intelligent but totally unsettling way. It is meant to make the educated viewer look twice, to see why the ordinary is extraordinary. Because never doubt it for a moment, the Venturis are determined to make it so."
Huxtable, Ada Louise (1971) "Plastic Flowers Are Almost All Right". En: Huxtable, Ada Louise (2008) On Architecture. Collected Reflections on a Century of Change. New York: Walker & Company.
Proyectos
Guild House, Philadelphia 1964
"Guild House, a perfectly dumb and ordinary, and incidentally, very satisfactory, apartment house for the elderly in Philadelphia, is a mannerist exercises that uses blatant façadism and a perverse assortment of details that sets other architects' teeth on edge. Like all Venturi and Rauch buildings, it is intensely personal, idiosyncratic, and arbitrary, done in an intelligent but totally unsettling way. It is meant to make the educated viewer look twice, to see why the ordinary is extraordinary. Because never doubt it for a moment, the Venturis are determined to make it so."
Huxtable, Ada Louise (1971) "Plastic Flowers Are Almost All Right". En: Huxtable, Ada Louise (2008) On Architecture. Collected Reflections on a Century of Change. New York: Walker & Company.